11. Economy

Economy in Design is doing more with less – use a few “tools” in a variety of blended ways and increase versatility

Economy means blending processes and approaches that best fit the unique human engagement circumstances using and adapting a few versatile tools for multiple purposes. This requires one knows the most appropriate set of circumstances for any particular tool, process or approach. Doing more with less suggests we design with processes and approaches that can translate across multiple situations and contexts with small adaptations.
An analogy might be a formula in math.  The formula doesn’t change; it’s the values or circumstances that you plug into the formula that shifts the outcome.  With repetition and adaptation of the tool in a variety of situations, it becomes very ‘user friendly’ yet innovative in response to the unique circumstances.

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