12. Experimentation

Experimentation in Design enables recursive learning and prototyping for innovation

Experimentation means we test new ideas, new ways of being and doing in the world.  Intentional design creates the conditions for people to explore, discover, and build upon their learning.  If we are designing for something, the assumption is that we’re designing to help bring about something different…something new.

  • In the Being world we are trying on new behaviours or ways of being.
  • In the Doing world, we are piloting a new approach, system, or practice.

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