9. Effectiveness

Effectiveness in Design is utilizing the output data and dynamics from any engagement process as input for determining the next piece of work.

Effectiveness in design means a developmental sequencing where each activity, each exploration, learning and meaning-making generates the context and content for the next process. The outcome for any one segment of intentional human engagement process (a group check-in, an interview, a reflection, a café conversation, idea generation and so on), becomes the information upon which you design conditions for the next segment of work.  Each segment or activity of the human engagement process depends upon the one before in a “string of pearls” which is intended to move people progressively towards a particular outcome.

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